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646: The 9 Buyers: The Key to Stronger Connections and Easier Sales

The Side Hustle Show

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Empowerment and Engagement in Customer Interactions

This chapter explores the 'Empower Person' persona, highlighting their desire for self-service options and control in customer interactions. It underscores the importance of clear communication in sales and strategies to overcome buyer hesitation, ultimately emphasizing how empowerment can help customers feel capable in pursuing their goals.

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