AuDHD Flourishing

36 Ethical Marketing with Samantha Pollack

Feb 9, 2024

Ethical marketing expert Samantha Pollack discusses the importance of authentic marketing, drawing in ideal clients, the dishonest nature of B2B marketing, evaluating social media effectiveness, and the noise in marketing. She highlights the value of ethical marketing practices for small businesses and the psychology of consumer behavior.

01:15:46

Creator website

Episode guests

Samantha Pollack

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Developing a unique voice in branding is crucial for ethical marketing.

Embracing marketing activities attracts the right clients for sustainable business growth.

Transitioning to authentic interactions on social media amidst sales-focused content challenges.

Deep dives

Navigating the Intersection of Marketing and Authenticity

Discussing the delicate balance of navigating marketing strategies ethically while managing a successful business. Highlighting the importance of developing a unique voice and personality in branding without compromising authenticity. Emphasizing the challenges of maintaining integrity in marketing while engaging with consumers.

Intro

2min

Embracing Authentic Marketing and Building Genuine Connections

23min

Success in Online Businesses and Ethical Growth Strategies

10min

Discussion on TikTok Experience and Algorithm Changes

4min

Navigating Ethical Email Marketing and Creative Consistency

21min

Authentic Marketing for Small Businesses

14min

Exploring Entrepreneurship and Balancing Part-Time Jobs

3min

Marketing ends up relevant to many AuDHD people at some point, in part because many of us end up freelancing at some point out of desire or necessity. Many of us end up resisting it because of our strong ethics.

I'd already blogged Samantha's amazing Substack article, "Conventional Marketing Ain't Workin' Anymore." And was ecstatic when she said yes to a deep dive on why making friends with marketing is important for any small business owner or service provider.

We talk about:

How making friends can be a (chill) marketing activity
Drawing in the people you like working with
Why a lot of B2B marketing is dishonest at heart
Evaluating whether social media is working for you
A super simple approach to marketing that feels ethical
How as a consumer, a lot of marketing is just noise

This episode is interesting from the consumer side, even if you don't ever create marketing!

Connect with Sam:

Substack: The Cult of Personality Soapbox
Instagram @cultofpersonality
Sales Page Framework (50% discount for podcast listeners is reflected when you click to buy)
Email list signup (scroll down)

Resources:

Hosted on Acast. See acast.com/privacy for more information.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

AuDHD Flourishing

36 Ethical Marketing with Samantha Pollack

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Navigating the Intersection of Marketing and Authenticity

The Impact of Resistance to Marketing Activities

Evolution of Marketing Strategies and Consumer Engagement

Reflection on Email Marketing Strategies

Authentic Marketing and Ideal Client Relationships

Remember Everything You Learn from Podcasts