Ethical marketing expert Samantha Pollack discusses the importance of authentic marketing, drawing in ideal clients, the dishonest nature of B2B marketing, evaluating social media effectiveness, and the noise in marketing. She highlights the value of ethical marketing practices for small businesses and the psychology of consumer behavior.
Developing a unique voice in branding is crucial for ethical marketing.
Embracing marketing activities attracts the right clients for sustainable business growth.
Transitioning to authentic interactions on social media amidst sales-focused content challenges.
Deep dives
Navigating the Intersection of Marketing and Authenticity
Discussing the delicate balance of navigating marketing strategies ethically while managing a successful business. Highlighting the importance of developing a unique voice and personality in branding without compromising authenticity. Emphasizing the challenges of maintaining integrity in marketing while engaging with consumers.
The Impact of Resistance to Marketing Activities
Exploring the necessity of marketing in entrepreneurship and the importance of making peace with marketing strategies to sustain and grow a business. Addressing the significance of marketing activities, especially for entrepreneurs with ADHD and autism traits, in attracting the right clients and fostering long-term business relationships.
Evolution of Marketing Strategies and Consumer Engagement
Reflecting on the shifting landscape of social media marketing effectiveness and consumer engagement. Examining the transition from traditional marketing methods to newer platforms like TikTok and the challenges of maintaining genuine interactions amidst increasing sales-focused content. Expressing concerns about the saturation of marketing content and exploring alternative approaches to building connections and trust with consumers.
Reflection on Email Marketing Strategies
Consistency and strategic thinking in email marketing play crucial roles in business growth. Despite creative distractions, sending regular emails has proven to be beneficial. Evaluation reveals that maintaining communication with the audience through emails enhances business performance.
Authentic Marketing and Ideal Client Relationships
Authenticity in marketing emphasizes aligning strategies with personal values. Understanding and targeting ideal clients fosters genuine interactions. Honesty, transparency, and a focus on client needs form the foundation of successful marketing efforts.
Marketing ends up relevant to many AuDHD people at some point, in part because many of us end up freelancing at some point out of desire or necessity. Many of us end up resisting it because of our strong ethics.
I'd already blogged Samantha's amazing Substack article, "Conventional Marketing Ain't Workin' Anymore." And was ecstatic when she said yes to a deep dive on why making friends with marketing is important for any small business owner or service provider.
We talk about:
How making friends can be a (chill) marketing activity
Drawing in the people you like working with
Why a lot of B2B marketing is dishonest at heart
Evaluating whether social media is working for you
A super simple approach to marketing that feels ethical
How as a consumer, a lot of marketing is just noise
This episode is interesting from the consumer side, even if you don't ever create marketing!