Samantha Pollack, an expert in coaching industry ethics, sheds light on the often murky marketing practices within this field. She discusses the concerning overlap between coaching and multi-level marketing, emphasizing the shift toward prioritizing marketing over genuine coaching skills. Pollack critiques inflated pricing strategies and the pressure on coaches to charge high fees, alongside the importance of accessibility, especially for neurodivergent individuals. Through her insights, she urges coaches to focus on authenticity instead of profit.

Ethical marketing expert Samantha Pollack discusses the importance of authentic marketing, drawing in ideal clients, the dishonest nature of B2B marketing, evaluating social media effectiveness, and the noise in marketing. She highlights the value of ethical marketing practices for small businesses and the psychology of consumer behavior.