AuDHD Flourishing
37 Don't Become a Coach for the Money!
Feb 16, 2024
Samantha Pollack, an expert in coaching industry ethics, sheds light on the often murky marketing practices within this field. She discusses the concerning overlap between coaching and multi-level marketing, emphasizing the shift toward prioritizing marketing over genuine coaching skills. Pollack critiques inflated pricing strategies and the pressure on coaches to charge high fees, alongside the importance of accessibility, especially for neurodivergent individuals. Through her insights, she urges coaches to focus on authenticity instead of profit.
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Quick takeaways
- The coaching industry's focus on profitability often leads to inflated pricing and ethical dilemmas, which compromise true value and client care.
- Accessibility in coaching can be enhanced by splitting programs into core teachings and support, alongside implementing sliding scale pricing models.
Deep dives
The Ethical Implications of Coaching
Many aspiring coaches are primarily motivated by the potential for financial gain, leading to ethical dilemmas in the coaching industry. Programs often emphasize marketing strategies over actual coaching skills, resulting in a cycle where coaches charge exorbitant fees without adequate experience or expertise. This environment fosters a multi-level marketing (MLM) mentality, where the focus shifts from client well-being to profit maximization. As a result, individuals seeking to enter the coaching field should be cautious of overpriced programs that may not provide the promised value.
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