Today we delve into ethical considerations around marketing coaching, including MLM-like tactics, pricing, and the pressure to charge high fees to recoup investments in programs teaching coaches how to market.
One particular thing I learned recently about this history of the coaching world is changing how I think about my own business. Even if you're not a coach, this will be an interesting episode!
Topics include:
- Following up about last week's conversation with Samantha Pollack about ethics in marketing
- Why some of the MLM accusations feel true (marketing coaches teaching coaches how to market to other coaches, etc)
- Courses focused on marketing and selling over coaching skills
- Why the industry doubled its prices some years ago due to JV/affiliate models
- Accessibility not just in terms of money but also how AuDHD folks consume content and integrate
Links mentioned in episode:
- Survey about having bought courses/coaching
- Contact form
- The four video podcasts by Rachael Kay Albers: Thomas Edison to Tony Robbins: The Online Business Family Tree, Six Figure Masterminds, Marie Forleo, and The Syndicate, ClickFunnels, Fake it 'til you make it, & Moneyball, Fix From Within or Burn It All Down? What Next?
Resources:
- Like Your Brain community space
- Resources Blog & Contact Form
- Transcript Doc
- Email Newsletter
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