
36 Ethical Marketing with Samantha Pollack
AuDHD Flourishing
Authentic Marketing for Small Businesses
The chapter emphasizes the significance of aligning marketing strategies with personal values to attract ideal clients and maintain integrity in business dealings. It discusses the evolution from taking on any work to finding fulfilling clients that resonate with one's interests and beliefs, advocating for a transparent and authentic approach to marketing. The speakers address the psychology of consumer behavior, the avoidance of manipulative tactics, and the importance of prioritizing ethical marketing practices for small business success.
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