Authentic Marketing for Small Businesses

Marketing ends up relevant to many AuDHD people at some point, in part because many of us end up freelancing at some point out of desire or necessity. Many of us end up resisting it because of our strong ethics.

I'd already blogged Samantha's amazing Substack article, "Conventional Marketing Ain't Workin' Anymore." And was ecstatic when she said yes to a deep dive on why making friends with marketing is important for any small business owner or service provider.

We talk about:

• How making friends can be a (chill) marketing activity
• Drawing in the people you like working with
• Why a lot of B2B marketing is dishonest at heart
• Evaluating whether social media is working for you
• A super simple approach to marketing that feels ethical
• How as a consumer, a lot of marketing is just noise

This episode is interesting from the consumer side, even if you don't ever create marketing!

Connect with Sam:

1. Substack: The Cult of Personality Soapbox
2. Instagram @cultofpersonality
3. Sales Page Framework (50% discount for podcast listeners is reflected when you click to buy)
4. Email list signup (scroll down)

Resources:

1. Like Your Brain community space
2. Resources Blog & Contact Form
3. Transcript Doc
4. Email Newsletter

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