10min chapter

AuDHD Flourishing cover image

36 Ethical Marketing with Samantha Pollack

AuDHD Flourishing

CHAPTER

Success in Online Businesses and Ethical Growth Strategies

Exploring the rise of online businesses in 2020-2021, the chapter critiques outdated success methods sold to others and emphasizes the importance of sustainable growth and understanding business realities. It discusses organic growth, ethics in business, navigating privilege in success narratives, and the pitfalls of generic marketing strategies while highlighting concerns about costly courses and the dual perspective of marketers and consumers.

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