How This Home Service Company Doubled Conversions with Automated Follow-ups

21 snips

Jul 9, 2024

Aaron Gaynor from Eco Plumbers and Ryan Fenn from Chiirp discuss how automated follow-ups can double conversions. They emphasize contacting leads within the first minute and share success stories like saving $300k through automation. Tools like Chiirp and ServiceTitan enhance marketing campaigns by automating communication. Efficient text messaging strategies and personalized video messages are game-changers in boosting success rates.

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INSIGHT

Speed-to-Lead radically boosts conversions

Contacting leads within the first minute doubles conversion rates dramatically.
Text messaging has a 98% read rate and 90% of consumers prefer it over other communication forms.

ANECDOTE

$300K Saved via Missed Call Texts

An automated missed call text campaign saved $300,000 in revenue in one week.
Customers receiving immediate follow-up texts after missed calls book online easily, increasing conversions.

ADVICE

Target Estimate Follow-Up Automation

Automate follow-ups for open estimates using deep filters like job type and invoice amount.
Use laser-targeted campaigns to increase conversions instead of generic follow-ups.

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Most home service business owners are aware of speed to lead as an important metric that greatly affects the performance of marketing campaigns and, ultimately, the conversion rates.

In fact, contacting leads within the first minute doubles your conversion rates. This starts dropping dramatically for each additional minute.

The solution lies in automation.

Chad and I host Aaron Gaynor from Eco Plumbers and Ryan Fenn, CEO of Chiirp to discuss how certain tools can be used together for marketing efforts and how it affects the success of a campaign.

Imagine sending pre-approval links for financing before appointments, ensuring a 90% close rate. Or maintaining a personal touch with your customers through video messages, all while automating the process. These strategies aren't just effective, they're game-changers.

Combining tools like Chiirp and ServiceTitan can enhance marketing campaigns by automating communication and follow-ups.

Ryan explains how contacting leads within the first minute significantly increases conversion rates, a strategy powered by automated text messaging. Aaron highlights real-world successes, including saving $300,000 in revenue through automated missed call follow-ups.

If your marketing efforts are falling short, then this episode will supercharge your campaigns and boost your success rate. Tune in!

Key Takeaways

Intro (00:00)

How Chiirp works (05:40)

Speed to lead: Why you need to contact leads within the first minute (08:21)

A success story of saving $300K with automation (13:26)

Campaign customization and targeting specific needs (20:01)

Benefits of preapproving via text (25:28)

Impact of personalized video messages (37:04)

Personal touch as you scale (43:20)

Examples of effective automated campaigns (51:24)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

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Learn more about Chiirp

Instagram: https://www.instagram.com/chiirpsms/

Facebook: https://www.facebook.com/chiirp

Twitter/X: https://x.com/chiirping

YouTube: https://www.youtube.com/channel/UC9ES3c_5wU1l2-iCxxWbXNA

Website: https://chiirp.com/

LinkedIn: https://www.linkedin.com/company/chiirp/

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To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.