Most home service business owners are aware of speed to lead as an important metric that greatly affects the performance of marketing campaigns and, ultimately, the conversion rates.
In fact, contacting leads within the first minute doubles your conversion rates. This starts dropping dramatically for each additional minute.
The solution lies in automation.
Chad and I host Aaron Gaynor from Eco Plumbers and Ryan Fenn, CEO of Chiirp to discuss how certain tools can be used together for marketing efforts and how it affects the success of a campaign.
Imagine sending pre-approval links for financing before appointments, ensuring a 90% close rate. Or maintaining a personal touch with your customers through video messages, all while automating the process. These strategies aren't just effective, they're game-changers.
Combining tools like Chiirp and ServiceTitan can enhance marketing campaigns by automating communication and follow-ups.
Ryan explains how contacting leads within the first minute significantly increases conversion rates, a strategy powered by automated text messaging. Aaron highlights real-world successes, including saving $300,000 in revenue through automated missed call follow-ups.
If your marketing efforts are falling short, then this episode will supercharge your campaigns and boost your success rate. Tune in!
Key Takeaways
Intro (00:00)
How Chiirp works (05:40)
Speed to lead: Why you need to contact leads within the first minute (08:21)
A success story of saving $300K with automation (13:26)
Campaign customization and targeting specific needs (20:01)
Benefits of preapproving via text (25:28)
Impact of personalized video messages (37:04)
Personal touch as you scale (43:20)
Examples of effective automated campaigns (51:24)
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
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Learn more about Chiirp
Instagram: https://www.instagram.com/chiirpsms/
Facebook: https://www.facebook.com/chiirp
Twitter/X: https://x.com/chiirping
YouTube: https://www.youtube.com/channel/UC9ES3c_5wU1l2-iCxxWbXNA
Website: https://chiirp.com/
LinkedIn: https://www.linkedin.com/company/chiirp/
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To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.
