The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥 Ep.510 ~ The System to Build a Product That People Can’t Stop Using ~ Nir Eyal
Jun 30, 2021
Nir Eyal, an expert on the psychology of technology and a Stanford alumnus, dives into building habit-forming products. He discusses the ethics of persuasion versus manipulation in tech design. Nir explains his 'Hook Model,' outlining essential stages for fostering user engagement. He highlights the psychological allure of variable rewards and their impact on user behavior. Mastering distraction and habit formation takes center stage, with strategies for becoming 'indistractable,' enabling a balanced and productive life.
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Regret As The Ethical Line
- Persuasion and coercion look similar but differ by whether users later regret the action.
- Use habit techniques to help people do what they want, not what they will regret.
Use The Regret Test
- Run a regret test: show prototypes to users and ask if they'd still use it knowing everything you know.
- Also ask yourself if your product materially improves lives and whether you are the user.
A Friend Who Couldn't Quit Acting
- Nir recounts his friend who pursued acting for decades because it's what he had to do.
- The friend values the work itself more than fame and finds fulfillment in the process.
