Hospitality Daily Podcast Developing Your Marketing Mindset: A Guide for Hospitality Professionals - Leora Halpern Lanz
7 snips
Sep 15, 2025 Leora Halpern Lanz, an author and professor at Boston University, emphasizes that marketing is essential for all hospitality professionals, not just marketers. She discusses the deep connection between marketing and hospitality, highlighting the need for critical and strategic thinking. Leora shares insights on branding, using Margaritaville as an example, and the importance of authentic experiences. Additionally, she encourages collaboration and continuous learning within the industry to elevate service and customer engagement.
AI Snips
Chapters
Books
Transcript
Episode notes
Marketing As A Universal Mindset
- Leora Halpern Lanz argues that marketing is a mindset everyone in hospitality should adopt, not just a function.
- She links marketing to hospitality as a way to connect meaningfully with people beyond pure selling.
Sabbatical Sparked The Book
- Leora describes taking a sabbatical, teaching abroad, and writing the book as a personal project turned classroom gift.
- She invited over 100 former students to contribute and used their projects to shape the book.
Use Real Projects On Resumes
- Leora runs experiential marketing courses where students work on real client projects and she urges students to add these projects to resumes.
- She says these live projects keep her connected to the industry and lead to job offers for students.
