In this episode, we’re joined by Leora Halpern Lanz: author, hospitality marketing expert, and professor at Boston University’s School of Hospitality. With her new book, Developing Your Marketing Mindset, coming out today, Leora shares why marketing isn’t just for marketers, but a mindset every hospitality professional needs.

You’ll learn how critical and strategic thinking can enhance your approach, why hospitality and marketing are deeply intertwined, as well as lessons from teaching experiential marketing and collaborating with hotels and restaurants on real-world projects.

Whether you own, operate, or lead in hospitality, this conversation will help you think differently about marketing and why it matters now more than ever today.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Developing Your Marketing Mindset

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