Leora Halpern Lanz

Leora Halpern Lanz, an author and professor at Boston University, emphasizes that marketing is essential for all hospitality professionals, not just marketers. She discusses the deep connection between marketing and hospitality, highlighting the need for critical and strategic thinking. Leora shares insights on branding, using Margaritaville as an example, and the importance of authentic experiences. Additionally, she encourages collaboration and continuous learning within the industry to elevate service and customer engagement.