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Developing Your Marketing Mindset: A Guide for Hospitality Professionals - Leora Halpern Lanz

Hospitality Daily Podcast

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Marketing and Hospitality: A Symbiotic Relationship

This chapter examines the vital link between effective marketing strategies and the hospitality industry, highlighting the need for businesses to adapt in a competitive market. It shares the speaker's journey of writing a book informed by real-world teaching experiences and student projects, emphasizing the importance of practical applications in marketing education. Additionally, it addresses the transformation of marketing courses and the collaborative dynamics between students and industry professionals to foster innovation and relevance.

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