What Got You There with Sean DeLaney

The Distillation of Bernard Arnault: Inside The Mastermind of LVMH

33 snips
Jul 30, 2023
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INSIGHT

Star Brand Paradox

  • LVMH aims to create star brands that balance timelessness, modernity, fast growth, and high profitability.
  • This paradox is rare, and mastering it defines luxury brand stardom.
INSIGHT

Timelessness in Luxury

  • Timeless brands are built for eternity, valued for quality over price.
  • Good design should resonate beyond trends to become an enduring institution.
INSIGHT

Modernity Creates Desire

  • Star brands must be modern and create a strong, desirous fantasy for customers.
  • This modern allure drives a compelling need to own the product now.
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