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The Distillation of Bernard Arnault: Inside The Mastermind of LVMH
What Got You There with Sean DeLaney
The Importance of Desire in Everything You Do
Luxury goods are the only area in which it's possible to make luxury margins. The best people understand this. They understand the entire experience you're going to have. So whether you're e-commerce and you have a website, how your customers interact with your website,. Do they want to come back to this website? Or is it a friction filled experience? You need to create desire in everything that you do.
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