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The Distillation of Bernard Arnault: Inside The Mastermind of LVMH
What Got You There with Sean DeLaney
The Importance of Highly Profitable Productivity
Bernard: At LVMH, we keep the advertising right inside the design team. He says that if they were the geniuses behind the design and the idea, it makes sense to have them be closely connected to the customers. Bernard: Our products have unbelievably high quality but their production is organized in such a way that we also have unbelievably high productivity.
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