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The Distillation of Bernard Arnault: Inside The Mastermind of LVMH
What Got You There with Sean DeLaney
The Four Key Tenants of a Star Brand Without Growth
Lou Veton was by far the largest luxury brand in the world. And they had 40% growth in sales that year. Growth is not just a function of high price, but mainly growth is a function ofhigh desire. Customers must want the product. Most companies think it's enough to use advertising to present a picture of the product. That is not enough. You need to project the image of the brand itself.
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