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Negative CAC: How Media Companies and Creators Can Make Billions
Jul 26, 2024
Learn about the success of media companies using negative CAC, AI in advertising, creative marketing strategies, and examples like Freight Waves, ClickFunnels, and The Motley Fool. Discover how MeatEater leverages media in the outdoor industry and Cody Sanchez's journey from media to investments. Get insights on scaling trade services with Rezzi Brands.
49:41
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Quick takeaways
- Building a media platform before software products leads to self-funded success like ClickFunnels.
- Utilizing audiences drives revenue diversification models, as seen with Cody Sanchez and Resi Brands.
Deep dives
The Power of Using Negative CAC to Build Businesses
Russell Brunson's success with ClickFunnels exemplifies the concept of building a media platform before venturing into software products, resulting in a massive self-funded SaaS business. This showcases how leveraging an existing audience can lead to significant financial outcomes in business.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode