12min chapter

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Negative CAC: How Media Companies and Creators Can Make Billions

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CHAPTER

Leveraging AI for Media Companies and Creators with Audience

Exploring how AI can empower media companies and creators with an audience by discussing successful examples of diversifying revenue streams beyond advertising, achieving negative CAC, and making strategic investments in physical product companies. The chapter also delves into the challenges and differences in running media businesses versus agency businesses, emphasizing the importance of distribution and the potential of leveraging audience power for business growth.

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