Negative CAC: How Media Companies and Creators Can Make Billions
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Monetizing Media Companies Through SaaS and Educational Products
The chapter explores the concept of negative CAC in the media industry, emphasizing the significance of building an audience to sell products beyond advertising, such as SaaS businesses. It provides insights into the success story of a media company, now Firecrown Media, that transitioned from covering B2B topics to launching a profitable SaaS product. The chapter also discusses examples of media companies and creators leveraging educational products to promote software offerings and expand their revenue streams.
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