Importance of Copywriting and Creativity in the Growth of Media Companies

Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more.

Timestamps

00:00 Introduction and Plans for the Podcast

02:53 Building a Media Company and Selling Something Else

18:14 Example: Freight Waves and Sonar

24:47 Example: ClickFunnels

33:57 The Motley Fool: Building a Media Empire and Expanding into Asset Management and Venture Capital

39:28 MeatEater: Leveraging Media and Acquisitions in the Outdoor Industry

43:17 Cody Sanchez: From Media and Education to Holding Companies and Investments

46:39 Rezzi Brands: Scaling Trade Services Franchise Business

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