7 Books That Helped Me 10x My Job Search | Ep #705

20 snips

Jun 4, 2025

Discover the seven transformative books that can supercharge your job search! Learn how personal branding and persuasive communication play key roles in landing offers. Explore insights from classics like 'The 4-Hour Workweek' and strategies for effective marketing. Master the art of storytelling to make your project stand out. Plus, gain negotiation tips that blend literary wisdom with techniques from a former FBI negotiator to boost your career potential!

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INSIGHT

Job Search Is Marketing

Treat your job search as a sales and marketing process where companies are your customers.
Marketing yourself as the best candidate based on ROI beats traditional job search methods.

ADVICE

Question Job Search Status Quo

Question the status quo and avoid traditional online applications for jobs.
Focus on referrals and alternative strategies to stand out in your career search.

ADVICE

Master Persuasion in Job Search

Use principles of persuasion to get people interested in your background and value.
Apply tactics from psychology to improve networking, interviewing, and salary negotiations.

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Never Split the Difference

Negotiating As If Your Life Depended On It

Tahl Raz

Chris Voss

VOSS/RAZ

This book, written by former FBI hostage negotiator Chris Voss and co-author Tahl Raz, provides a masterclass in influencing others through negotiation. It distills the Voss method, revealing skills such as establishing rapport, creating trust with tactical empathy, and transforming conflict into collaboration. The book is filled with real-life examples from Voss's career, illustrating how these techniques can be applied in both professional and personal life to achieve goals and defuse potential crises.

Trust Me, I'm Lying

Confessions of a Media Manipulator

Ryan Holiday

In 'Trust Me, I'm Lying,' Ryan Holiday exposes the inner workings of the online media system, detailing how rumors and false information can quickly spread from low-level blogs to major news outlets. The book highlights the role of marketers and media manipulators in this process, driven by the toxic economics of the news business. Holiday shares his own experiences as a media manipulator and provides insights into the social science behind why this system is so vulnerable to manipulation. He also offers advice on how to spot and combat these manipulative tactics[1][3][5].

Scientific advertising

Claude Hopkins

Written in 1923, 'Scientific Advertising' by Claude C. Hopkins is a seminal work in the advertising industry. The book outlines an advertising approach based on testing and measuring, highlighting the importance of split testing and coupon-based customer tracking. Hopkins stresses that advertising should be treated as a science, with every ad rigorously tested to determine its effectiveness. He also emphasizes the power of direct response and the need for ads to focus on salesmanship, encouraging immediate action from the target audience. The book is widely regarded as a must-read for anyone in marketing and advertising, with principles that remain relevant today[2][4][5].

Pre-Asuasion

N/A

Robert Cialdini

The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk

Al Ries

Jack Trout

In this book, Al Ries and Jack Trout present 22 immutable laws of marketing that are essential for understanding and succeeding in the international marketplace. These laws, such as the Law of Leadership, the Law of the Category, and the Law of Perception, emphasize the importance of being first in the market, creating new categories, and focusing on perceptions rather than products. The authors argue that violating these laws can lead to marketing failure, regardless of the resources or creativity invested. The book provides a clear path to successful marketing by adhering to these timeless principles.

The 4 Hour Workweek

Timothy Ferriss

In 'The 4-Hour Workweek', Timothy Ferriss presents a step-by-step guide to 'lifestyle design', encouraging readers to question the traditional notion of retirement and instead create a lifestyle that prioritizes freedom, adventure, and personal growth. The book teaches how to outsource life tasks, automate income, and eliminate unnecessary work using principles like the 80/20 rule and Parkinson’s Law. Ferriss shares his personal journey from a corporate workaholic to a location-independent entrepreneur and provides practical tips and case studies to help readers achieve similar results. The book emphasizes the importance of focusing on high-value activities, taking 'mini-retirements', and living life to the fullest in the present rather than deferring enjoyment until retirement.

Influence

The Psychology of Persuasion

Robert Cialdini

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.