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Celsius CEO Explains How They Win in Energy Drinks
Mar 7, 2024
John Fieldly, CEO of Celsius Holdings, shares insights from his journey to making Celsius the third largest energy drink company in the U.S. He dives into the competitive landscape of energy drinks, discussing how bold branding and innovative flavors help them stand out. Fieldly highlights the essential strategies for securing retail space and effective distribution partnerships, particularly with giants like Pepsi. The conversation also touches on appealing to health-conscious consumers while addressing common misconceptions about energy drinks.
46:36
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Quick takeaways
- Branding, packaging, and distribution are crucial for standing out in the competitive energy drink market.
- Partnerships, like the one with Pepsi, expand distribution networks and increase brand exposure.
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