John Fieldly

John Fieldly, CEO of Celsius Holdings, shares insights from his journey to making Celsius the third largest energy drink company in the U.S. He dives into the competitive landscape of energy drinks, discussing how bold branding and innovative flavors help them stand out. Fieldly highlights the essential strategies for securing retail space and effective distribution partnerships, particularly with giants like Pepsi. The conversation also touches on appealing to health-conscious consumers while addressing common misconceptions about energy drinks.

John Fieldly, CEO of Celsius, a nearly $10B energy drink company, reveals the brand's hair-raising journey from near bankruptcy to market dominance. He discusses overcoming massive revenue losses and legal challenges while redirecting the brand's focus from weight loss to energy. John shares insights on securing pivotal distribution deals, including a major partnership with Pepsi, and leveraging digital marketing and influencers to connect with younger consumers. His leadership journey showcases resilience and strategic vision in transforming Celsius into a health-oriented powerhouse.

CEO John Fieldly discusses how Celsius rebranded from a negative calorie drink to a wellness beverage, focusing on health and beauty. The brand saw success in gyms and health clubs before entering grocery stores. With a 37% revenue growth and strategic partnerships, Celsius is now a premium player in the energy drink space.