The StoryBrand Podcast #49: Why Your Team Isn't Rallying Around Your Message
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Dec 8, 2025 
Kenny Jahng, a StoryBrand Certified Guide, helps nonprofits clarify their messaging and align their teams. In this engaging conversation, he discusses the critical role of a clear mission in business alignment. Kenny introduces his 'Separate the Prisoners' exercise to determine if leadership shares a unified vision. He shares success stories where clarity in messaging significantly shortened sales cycles and reignited passion among team members. The importance of defining what you truly sell and why your organization matters is emphasized throughout.
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Run The Sticky-Note Alignment Exercise
- Do the "Separate the Prisoners" exercise with your executive team using numbered sticky notes to surface differing answers to core questions.
- Use the patterns to identify the controlling idea and force the team to choose a single winner democratically.
Clarity Shrinks Sales Cycles
- Lack of internal clarity lengthens sales cycles and confuses customers and employees.
- Clarifying one core message can dramatically shorten sales timelines and boost revenue.
YNAB Tagline Breakthrough
- Kenny helped You Need A Budget move from defining what they're not to a clear tagline: "Get good with money."
- That shift produced five concise soundbites that clarified their story and offer.
