Content, Briefly WorkRamp: Fara Rosenzweig's multimedia content playbook
Jan 29, 2024
Fara Rosenzweig, Head of Content Marketing at WorkRamp, shares her expertise on multimedia content strategy. She discusses the evolution of content marketing and the shift from traditional methods to engaging formats like video and podcasts. Fara emphasizes the importance of tailoring content for diverse personas in various industries and outlines project management strategies for effective vendor communication. She also highlights the role of multimedia in enhancing audience engagement and the significance of aligning content with business goals.
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From Broadcasting to Digital
- Fara Rosenzweig's career started in traditional broadcasting before the rise of digital marketing and social media.
- She witnessed the transition to digital platforms and pursued a master's degree in multimedia management to adapt to the changing landscape.
Phased Content Approach
- Create high-level content that caters to various industries but targets similar roles.
- Then, fine-tune content for specific industries and their unique challenges.
Multimedia Approach
- Diversify content formats (blog, video, podcast, workbooks, etc.) to cater to different consumption preferences.
- Consider how people digest content at different times.