Fara Rosenzweig, Head of Content Marketing at WorkRamp, shares her expertise on multimedia content strategy. She discusses the evolution of content marketing and the shift from traditional methods to engaging formats like video and podcasts. Fara emphasizes the importance of tailoring content for diverse personas in various industries and outlines project management strategies for effective vendor communication. She also highlights the role of multimedia in enhancing audience engagement and the significance of aligning content with business goals.