WorkRamp: Fara Rosenzweig's multimedia content playbook
Content, Briefly
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Crafting Content for Diverse Audiences
This chapter highlights the importance of creating targeted content for various customer personas across diverse industries like healthcare and technology. It emphasizes a phased approach in content strategy, developing high-level content that can be refined for specific challenges while integrating multiple formats such as blogs, videos, and webinars. Additionally, the discussion covers project management processes and the significance of effective vendor communication to enhance collaborative content creation.
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