In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.
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Timestamps:
- (00:00) - Intro
- (02:05) - Who is Fara Rosenzweig?
- (02:27) - Fara’s background.
- (06:23) - What’s WorkRamp?
- (07:33) - WorkRamp’s ICP.
- (09:43) - Content marketing program at WorkRamp.
- (14:17) - Content types for specific personas.
- (20:13) - Content creation process.
- (22:44) - Transitioning from text to multimedia content.
- (25:45) - Vendor management for scaling content.
- (28:55) - Content performance measurement and attribution.
- (34:28) - WorkRamp’s podcast and its purpose.
- (43:00) - Learn more about Fara and WorkRamp and get in touch.
- (44:30) - Outro.
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Useful Links:
WorkRamp Website: https://www.linkedin.com/company/workramp/
Fara on LinkedIn: https://www.linkedin.com/in/fararosenzweig/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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