2min chapter

Content, Briefly cover image

WorkRamp: Fara Rosenzweig's multimedia content playbook

Content, Briefly

CHAPTER

The Evolution of Content Marketing: From Broadcasting to Multimedia

This chapter delves into the transformation of content marketing over the last 20 years, highlighting the transition from traditional methods to digital strategies. It underscores the necessity of adopting multimedia formats like video and podcasts to remain competitive in today's marketing landscape.

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