The Andrew Faris Podcast 2 Opposing Perspectives On How To Maximize Ad Success In Meta (With Barry Hott)
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Jan 24, 2025 Barry Hott, creator of Building Ads With Barry, shares invaluable insights from analyzing billions in ad spend. He debates the reliability of click-based metrics versus more nuanced approaches to ad success. Barry details innovative strategies for mastering Meta ads, including effective targeting and the role of creative messaging. He emphasizes rapid testing of diverse ad formats to improve engagement and explores the complexities of attributing sales and influencing consumer behavior. This discussion is packed with practical tips for optimizing e-commerce ads.
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Click-Based Reporting Accuracy
- Meta's click-based reporting is generally accurate, especially for smaller brands.
- Over-reliance on third-party attribution software can be wasteful and misleading.
Understanding Broad Targeting
- Understand what Meta targets when you use broad targeting.
- Broad targeting often prioritizes warm users, those most likely to convert.
Cheating the System
- Imagine "cheating" the system to get credit for sales, not increase actual sales.
- Focus on cheap clicks from any source, even non-link clicks, if there is high existing demand.