Learn why 'ugly ads' work from ecommerce expert Barry Hott. Discover strategies for socially native ads and creating impactful emotional connections. Explore cost-effective staffing solutions and scaling expertise. Decode success in media buying and the importance of authenticity in communication.

Barry Hott, creator of Building Ads With Barry, shares invaluable insights from analyzing billions in ad spend. He debates the reliability of click-based metrics versus more nuanced approaches to ad success. Barry details innovative strategies for mastering Meta ads, including effective targeting and the role of creative messaging. He emphasizes rapid testing of diverse ad formats to improve engagement and explores the complexities of attributing sales and influencing consumer behavior. This discussion is packed with practical tips for optimizing e-commerce ads.

Guest Barry Hott, a Facebook ad consultant, recommends creating 'ugly ads' for better engagement. He discusses Facebook ad metrics, budgeting, testing, and the importance of standing out. The podcast also covers challenges in making ads profitable on meta platforms and crafting relatable and authentic ads.