Ecommerce Conversations
Ugly Ads Perform Best, Marketer Says
Jul 12, 2024
Guest Barry Hott, a Facebook ad consultant, recommends creating 'ugly ads' for better engagement. He discusses Facebook ad metrics, budgeting, testing, and the importance of standing out. The podcast also covers challenges in making ads profitable on meta platforms and crafting relatable and authentic ads.
36:58
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Quick takeaways
- First reactions to ads largely influence performance, create ugly ads to capture attention effectively.
- Conduct thorough ad audits to optimize targeting strategies, enhance engagement, and drive scalable results.
Deep dives
Barry Hot's Background and Experience in Facebook Advertising
Barry Hot, known for his expertise in Facebook advertising, has a deep background in successfully managing ad campaigns for major brands like AT&T, Toyota, Kraft, and Microsoft. He is also recognized for his work on performance marketing for brands like Harry's and Lumen Skin, demonstrating a focus on highly effective creative strategies. Hot's experience extends to consulting projects for prominent brands, where his insights and guidance have proven invaluable in driving successful advertising campaigns.
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