Ugly Ads Perform Best, Marketer Says
Ecommerce Conversations
Challenges and Strategies for Profitable Ads on Meta Platforms
The chapter explores the speakers' challenges in making ads profitable on meta platforms, including the increase in ad spending and the rise in demand for consultancy services. They emphasize the importance of properly auditing ad accounts and analyzing audience targeting, exclusion, and attribution settings for incremental sales. Strategies discussed include empathizing with AI algorithms, utilizing third-party attribution tools, and testing various ad variations to optimize performance.
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