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The Andrew Faris Podcast
Ugly Ads Work. Trust Barry Hott (And Me).
Mar 5, 2024
Learn why 'ugly ads' work from ecommerce expert Barry Hott. Discover strategies for socially native ads and creating impactful emotional connections. Explore cost-effective staffing solutions and scaling expertise. Decode success in media buying and the importance of authenticity in communication.
53:52
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Quick takeaways
- Ugly ads can be effective by focusing on messaging over style, using text in context ads or socially native stills.
- Authenticity and authority in ad campaigns are crucial for resonating with audiences and creating impactful messaging.
Deep dives
Diverse Methods of Effective Ugly Ads
Ugly ads can be approached in various ways such as utilizing text in context ads or socially native stills, focusing on the messaging rather than the style to create authentic and impactful content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode