The Andrew Faris Podcast Ugly Ads Work. Trust Barry Hott (And Me).
17 snips
Mar 5, 2024 Learn why 'ugly ads' work from ecommerce expert Barry Hott. Discover strategies for socially native ads and creating impactful emotional connections. Explore cost-effective staffing solutions and scaling expertise. Decode success in media buying and the importance of authenticity in communication.
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Rapid Cheap Creative Testing
- Use cheap, fast "ugly" formats like Post-it notes and text-in-context to run many rapid creative tests.
- Launch five-plus variants at once so at least one version earns spend and reveals winning copy.
Mimic Native Platform Style
- Reproduce organic platform styles (Instagram/TikTok native overlays and fonts) instead of branded design.
- Use high-contrast default text (white bg, black text) for readability and native feel.
Scale With Socially Native Stills
- Build multiple socially native stills (customer photos, review images) and test different overlay copy.
- Keep a simple control plus many variations to discover which phrasing resonates.