The Andrew Faris Podcast

Ugly Ads Work. Trust Barry Hott (And Me).

Mar 5, 2024

Learn why 'ugly ads' work from ecommerce expert Barry Hott. Discover strategies for socially native ads and creating impactful emotional connections. Explore cost-effective staffing solutions and scaling expertise. Decode success in media buying and the importance of authenticity in communication.

53:52

Creator website

Episode guests

Barry Hott

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Ugly ads can be effective by focusing on messaging over style, using text in context ads or socially native stills.

Authenticity and authority in ad campaigns are crucial for resonating with audiences and creating impactful messaging.

Utilize long-form explainers and mimic familiar content styles to engage viewers authentically and effectively in advertising.

Deep dives

Diverse Methods of Effective Ugly Ads

Ugly ads can be approached in various ways such as utilizing text in context ads or socially native stills, focusing on the messaging rather than the style to create authentic and impactful content.

How to Make Someone Feel Something

01:20

The Power of Ugly Ads

01:47

Valuable Insight on Success Components

01:23

Introduction

3min

Strategies for Socially Native Advertising

19min

Creating Impactful and Emotion-Driven Ads

15min

Exploring Cost-Effective E-Commerce Staffing Solutions in the Philippines

3min

Exploring the Dynamics of Scaling Expertise and Intuition

2min

Decoding Success in Media Buying for Ad Campaigns

7min

Authenticity and Authority in Communication

6min

"Make Ugly Ads."

It's on his hat. It's on his mic. It's on his wall.

Barry Hott isn't afraid to tell you as many times as you need to be told, and it's for a simple reason: he's right. Ugly ads work.

Barry has a lot of years in the ecommerce/DTC/paid social/growth marketing space, and I brought him on this episode ostensibly to discuss the how and why of ugly ads. But for two guys who just love talking shop it was impossible to keep ourselves from delving into all kinds of growth strategy and media buying specifics.

Strap in: Barry brought the energy and this is a fun one. Enjoy it, then go make some ugly ads.

EPISODE HIGHLIGHTS

[00:00:14] Ugly ads strategy.
[00:05:14] Ugly ads effectiveness.
[00:07:52-00:08:02] Ugly ads effectiveness.
[00:12:54-00:13:04] Socially native stills.
[00:16:49-00:16:59] Fake UGC authenticity.
[00:20:15-00:20:26] Ad Language Nuance.
[00:25:51-00:26:02] Apparel ad strategies.
[00:28:47] Personalized ad language.
[00:33:27] Insecurity through advertising.
[00:36:40] Cost to impact ratio.
[00:39:45] Process vs Instincts
[00:45:47-00:45:57] Ugly ad considerations.
[00:47:42] Authenticity in advertising.
[00:50:21] Creative platform expectations.

EPISODE SPONSOR

Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting https://morenow.co/af.

FOLLOW UP WITH BARRY