Authenticity and Authority in Communication

"Make Ugly Ads."

It's on his hat. It's on his mic. It's on his wall.

Barry Hott isn't afraid to tell you as many times as you need to be told, and it's for a simple reason: he's right. Ugly ads work.

Barry has a lot of years in the ecommerce/DTC/paid social/growth marketing space, and I brought him on this episode ostensibly to discuss the how and why of ugly ads. But for two guys who just love talking shop it was impossible to keep ourselves from delving into all kinds of growth strategy and media buying specifics.

Strap in: Barry brought the energy and this is a fun one. Enjoy it, then go make some ugly ads.

EPISODE HIGHLIGHTS

• [00:00:14] Ugly ads strategy.
• [00:05:14] Ugly ads effectiveness.
• [00:07:52-00:08:02] Ugly ads effectiveness.
• [00:12:54-00:13:04] Socially native stills.
• [00:16:49-00:16:59] Fake UGC authenticity.
• [00:20:15-00:20:26] Ad Language Nuance.
• [00:25:51-00:26:02] Apparel ad strategies.
• [00:28:47] Personalized ad language.
• [00:33:27] Insecurity through advertising.
• [00:36:40] Cost to impact ratio.
• [00:39:45] Process vs Instincts
• [00:45:47-00:45:57] Ugly ad considerations.
• [00:47:42] Authenticity in advertising.
• [00:50:21] Creative platform expectations.

EPISODE SPONSOR

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FOLLOW UP WITH BARRY

• Get Barry's CreativeOS Ugly Ads Templates: https://www.creativeos.io/experts/barry
• Follow Barry on X: https://twitter.com/binghott
• Subscribe To Barry's Newsletter: https://www.haveaclues.com/
• Visit Barry's Site: https://www.hottgrowth.com/

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means