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15min chapter
2 Opposing Perspectives On How To Maximize Ad Success In Meta (With Barry Hott)
The Andrew Faris Podcast
Mastering Meta Advertising Dynamics
This chapter explores the complexities of advertising on Meta platforms, emphasizing the distinction between capturing existing demand and actively growing it. The speakers discuss the importance of audience targeting, creative messaging, and manual bidding strategies to optimize ad performance and reach broader audiences. Insights on metrics and strategies for engaging both warm and cold audiences highlight the necessity for adaptable approaches in evolving advertising landscapes.
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Discover
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