2 Opposing Perspectives On How To Maximize Ad Success In Meta (With Barry Hott)
The Andrew Faris Podcast
Mastering Ad Campaigns on Meta
This chapter explores the complexities of running effective ad campaigns on Meta, particularly through manual bidding strategies. It emphasizes the significance of broad audience targeting and understanding customer behavior to optimize ad performance, especially for newer audiences. Additionally, the discussion addresses the balance between cost management and reaching the right audience to enhance conversion rates.
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