The Business Storytelling Podcast
661: The Future of Business Communication: AI, CommTech, and CCOs
May 2, 2024
David Toushek, founder of Everything Communications, discusses the future of business communication including AI, CommTech, and the role of Chief Communication Officers. Topics include adapting to live streaming, integrating AI authentically, the need for a comprehensive communication strategy, training employees for diverse channels, and enhancing customer experiences through technology.
24:11
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Quick takeaways
- AI transforms communication experience for employees and customers, emphasizing authenticity and personalization.
- Establishing a Chief Communications Officer role can optimize communication strategies, bridge gaps, and enhance interactions effectively.
Deep dives
Evolution of Communication and AI Impact
Communication has significantly evolved over the years, with advancements in technology and AI playing a crucial role. AI is transforming how employees interact with each other and how customers engage with brands, offering immense opportunities for enhancing experiences. Companies need to strategically implement AI to ensure authentic and personalized communication, distinguishing between where AI can be beneficial and where human touch is irreplaceable.
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