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8min chapter
661: The Future of Business Communication: AI, CommTech, and CCOs
The Business Storytelling Podcast
The Role of Communication Optimization in Business
This chapter explores the need for a comprehensive communication strategy in organizations, highlighting the challenges of spammy automated communication and misalignment between company messages and audience preferences. It advocates for a Chief Communication Officer (CCO) role to enhance communication effectiveness in sales, marketing, operations, and other functions.
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Discover
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