How I Built This with Guy Raz Culver's: Craig Culver
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Oct 17, 2022 Craig Culver, co-founder of the beloved fast-food chain known for its ButterBurgers and frozen custard, shares his journey from a struggling restaurant in Wisconsin to launching a national brand with nearly 900 locations. He discusses the unique menu that includes everything from pot roast to soups, and the importance of exceptional customer service. Craig reveals how challenging moments fueled his ambition and innovation, as well as the clever marketing strategies that captured customer interest, like the popular Curder Burger.
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Early Restaurant Life
- Craig Culver's father bought an A&W restaurant in 1961, leading to Craig's early immersion in the restaurant business at age 11.
- The family later ran a resort, where Craig worked during college breaks, showcasing his evolving experience.
Rejecting the Family Business
- After college, Craig declined his father's offer to manage the family resort, opting to pursue his own path outside the restaurant industry.
- Despite his biology degree, Craig struggled to find work and eventually took a job at McDonald's, starting as a management trainee.
Selling and Repurchasing A&W
- After successfully running the A&W for six years, the Culvers sold it for a profit, using the proceeds to purchase the Ritz Supper Club.
- Two years later, the A&W buyers failed, and the Culvers repurchased the restaurant, this time with the intent of creating their own brand.
