Craig Culver

Craig Culver, co-founder of the beloved fast-food chain known for its ButterBurgers and frozen custard, shares his journey from a struggling restaurant in Wisconsin to launching a national brand with nearly 900 locations. He discusses the unique menu that includes everything from pot roast to soups, and the importance of exceptional customer service. Craig reveals how challenging moments fueled his ambition and innovation, as well as the clever marketing strategies that captured customer interest, like the popular Curder Burger.