How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

91: Using Design to Drive Conversations

15 snips
Jul 19, 2023
Design becomes a powerful way to make customer needs tangible, spark feedback, and bring product, design, and engineering teams onto the same page. The conversation explores storytelling, navigating competing ideas, partnering with sales and support, and keeping customer voices and brand values at the heart of product decisions.
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1
Introduction
00:00 • 2min
2
How to Be a Successful Product Manager
01:59 • 4min
3
How to Drive Conversations With Your Team
06:21 • 4min
4
How to Define That You're Successful and Solve This Pain Point
10:18 • 59sec
5
How to Strengthen Your Storytelling Skills
11:17 • 3min
6
How to Overcome the Challenges of Design-Driven Leadership
14:04 • 4min
7
How to Leverage Design-Driven Leadership to Differentiate Your Product
18:07 • 2min
8
How to Be Product-Led in the Future
20:14 • 4min
9
How to Build a Relationship With the End Customer
24:20 • 4min
10
How to Start a Customer Advisor Board
28:37 • 2min
11
The Importance of Listening to Customers
30:14 • 3min
12
How to Maintain a Brand Identity in Your Organization
33:15 • 5min
13
How to Unmute Yourself and Bring Your Question Forward
38:01 • 2min
14
How to Be the Best Product Manager
39:33 • 3min
15
The Benefits of a Live Show
42:49 • 2min
16
How to Pack for a Trip
44:53 • 3min
17
How to Succeed in Product Management
47:59 • 2min