

207: Storyframing And Storyforming - Two Essential Steps That Precede Data Storytelling
Apr 20, 2023
AI Snips
Chapters
Transcript
Episode notes
Insights are Elusive
- Many organizations have abundant data and information, but struggle to derive meaningful insights.
- True insights are elusive, requiring more than simply presenting data in tables or charts.
Insights vs. Explanations
- An insight is not just an explanation, but a deep understanding leading to repeatable actions.
- Identifying an indicator and explaining it is not insightful unless it reveals a repeatable pattern.
Know Your Audience
- Understand your audience's needs, interests, and key questions before analyzing data.
- Craft reports and stories that resonate with the specific audience by addressing their concerns.