5min chapter

Explicit Measures Podcast cover image

207: Storyframing And Storyforming - Two Essential Steps That Precede Data Storytelling

Explicit Measures Podcast

CHAPTER

The Importance of Story Framing

Mike: I would lean towards this explanation more or definition because to me, like using insight is something that can be repeatable. Mike: Before you start doing analysis and finding insights, you need to have a good grasp of the audience needs, their interests and their key questions. Michael: The idea is to provide what we would say in an aggregate form? Do you think the vast majority of data are just consolidating it all into one report? And while we generate reports, they're saying almost everything he's saying in the article.

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