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The Unexpected Shift in the Way We See Things
I think the thing that resonated with me when we started initially talking about I talk a lot about insights when I build reports, trying to find the specific wording here that he used. Most organizations have an abundance of data and information, but insights are more elusive. They're a little bit more difficult to come by, not just straight, throw a table on the page and call it an insight. Or the most egregious example is people saying, look at my storytelling and they just show a normal report. Just report.