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207: Storyframing And Storyforming - Two Essential Steps That Precede Data Storytelling
Explicit Measures Podcast
How to Tell a Story With Data
The data is constantly changing. A report cannot do that when it's refreshed daily over time. And then we set and forget. So if you were trying to tell the story that, hey, numbers are up 20%, well, over time that can decrease. That's like telling the story of the big bad wolf. He's late on one of the times where this the actual plot changes. Not saying we're manipulating the data, but when you tell a story with data, you're highlighting areas in a specific set of time. Well,hey, the campaign did well because of X, Y, and Z. Well, in the next year that numbers can be, those numbers can be
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