The Digital Marketing Podcast by Exposure Ninja "Use Co-Branding To Increase Your Reach" | Gemma Keighery (Head of Account Management, Exposure Ninja)
Feb 22, 2024
Head of Account Management at Exposure Ninja, Gemma Keighery, discusses successful co-branding strategies, AI advancements in video generation, leveraging AI and expertise in content creation, potential of open AI search for brand research, adapting to market changes and brand loyalty, and navigating brand acquisitions and marketing strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Exploring Successful Co-Branding Strategies
01:50 • 12min
AI Advancements in Video Generation and Advertising
14:14 • 13min
Leveraging AI and Expertise in Content Creation, Debate on Need for New Search Engine
27:20 • 3min
Exploring the Potential of Open AI Search for Brand Research and Niche Answers
30:03 • 2min
Adapting to Market Changes and Brand Loyalty
32:19 • 13min
Navigating Brand Acquisitions and Marketing Strategies
45:25 • 9min