"Use Co-Branding To Increase Your Reach" | Gemma Keighery (Head of Account Management, Exposure Ninja)
The Digital Marketing Podcast by Exposure Ninja
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Adapting to Market Changes and Brand Loyalty
The chapter explores the challenges of brands adapting to evolving consumer preferences and trends, using cases of companies like the Body Shop and Thoughtins. It discusses the impact of acquisitions by larger corporations on brand loyalty and audience perception, emphasizing the importance of maintaining a unique selling proposition. Additionally, the conversation touches on the significance of quality, customer experience, and strategic co-branding for retaining customers and expanding reach.
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