"Use Co-Branding To Increase Your Reach" | Gemma Keighery (Head of Account Management, Exposure Ninja)
The Digital Marketing Podcast by Exposure Ninja
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Navigating Brand Acquisitions and Marketing Strategies
The chapter delves into the intricacies of brand acquisitions, highlighting the importance of maintaining brand essence when acquiring a smaller company. It also discusses the challenges faced by companies transitioning from high street to digital marketing and emphasizes the benefits of co-branding. Speakers stress the significance of being brave in marketing decisions, engaging with customers for insights, and exploring email marketing to enhance strategies.
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